Work that
fuels impact
Explore how we help organizations define, design and activate brands through strategy, identity and communications. Our work spans brand strategy, naming, identity systems and corporate communications across sectors geographies.
Blue Rewards
How do you reinvent a legacy rewards program for a new reality?
Brand strategy, naming, and visual identity program (logo design and brand system) for Blue Rewards (formerly AIR MILES)
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Toronto Pearson International Airport
Can an airport bring you the world?
Brand strategy, positioning and visual identity program (logo design and brand system)
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How do you evolve a brand to keep up with global ambition?
Brand strategy, positioning and visual identity program (logo design and brand system)
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CBC The National
How can a brand get you to the heart of the story?
Brand strategy, positioning and visual identity program (logo design and brand system)
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Algonquin College
How can a brand align the intentions of one with the needs of many?
Brand strategy, positioning, brand architecture and visual identity program (logo design and brand system)
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Building Ontario Fund
How do you give a new brand the credibility it needs and the freedom to evolve?
Brand strategy, positioning and visual identity program (logo design and brand system)
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Sagard
How can brand clarity bolster growth?
Brand strategy, positioning, brand architecture and visual identity program (logo design and brand system)
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London Health Sciences Centre
How does a leading hospital become greater than the sum of its parts?
Brand strategy, naming, brand architecture and visual identity program (logo design and brand system)
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Ross & McBride
How do you position a progressive law firm while honouring its storied past?
Brand strategy, positioning, brand framework and visual identity program (logo design and brand system)
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Avison Young
How do you capture an organization’s purpose in a persuasive value proposition?
Brand strategy, purpose, positioning and visual identity program (logo design and brand system)
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DuoBank
Can financial products help businesses connect with customers on a personal level?
Brand strategy, positioning, naming and visual identity program (logo design and brand system)
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Gowling WLG
How do you combine two industry equals into a net new brand?
Brand strategy, naming, positioning, brand architecture and visual identity program (logo design and brand system)
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Alectra
How do you position an energy company as an ally to their customers and a rival to their competitors?
Brand strategy, positioning, naming, and visual identity program (logo design and brand system
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Myseum
How do you build a brand for a museum with no physical location?
Brand strategy, positioning and visual identity program (logo design and brand system)
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Ontario
Can brand be the answer to delivering efficiencies?
Brand strategy, positioning, brand architecture, and visual identity program (logo design and brand system)
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Canada Life
How do you unite three strong brands into something utterly iconic?
Brand strategy, brand architecture and visual identity program (logo design and brand system)
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FIRST CAPITAL REIT
Can a company build on the past while sharing a new vision for the future?
Brand strategy, positioning, messaging and visual identity program (logo design and brand system)
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BMO
What happens when a partnership flourishes?
Brand strategy, visual identity program (logo design and brand system), research, communications, brand architecture, naming and brand governance
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Our Clients
