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What Makes
Leaders
Leaders?

 

Challenge conventional thinking and dare to bring a different perspective forward.


35 YearsCelebrating 35 years of working with the
leadership and communications teams of
inspired organizations to lead the change.

We’re talkin’ about a
(r)evolution

BMO


Approaching 200 years, BMO Financial Group has remained strong and cohesive in an otherwise chaotic industry. Our 30-year alliance has allowed us to work alongside BMO’s leadership teams through massive shifts in their industry and in the world. We support BMO holistically from a brand-building perspective on a myriad of activities and programs. Ours is a trusted partnership that has spanned four CEOs, 25 years of excellence in annual reports and identity system application across four continents.

Our contribution:

  • Internal and external messaging strategy
  • Internal and external audience research
  • Brand strategy and positioning
  • Brand portfolio and architecture
  • Information architecture
  • Brand identity design
  • Naming and nomenclature systems
  • Corporate and employee communications
  • Visual expression and design systems
  • User Experience
  • Brand governance systems and tools
  • Digital platform development
  • Signage and wayfinding
  • Annual reports
  • Global business brand integration
  • Sponsorship branding and application

From air fare to air care

WestJet


A challenger brand that’s quickly become one of Canada’s most iconic companies, WestJet is a company whose leadership is always looking to innovate and bring air travel forward. WestJetters, as their employees are often referred to, are continually redefining the experience and are known for their friendly and personable twist on customer service. Over the years – with our sister agency Publicis – we have worked with the team at WestJet to evolve and keep the brand vibrant, fresh and focused through consistent brand messaging and tools that keep the company truly connected with its guest travellers.

Our contribution:

  • Brand portfolio and architecture
  • Brand identity design
  • Visual expression and design systems
  • Marketing communications
  • Brand governance system and tools
  • Digital platform development
  • Video production
  • Annual reports

“Can elephants really dance?”*

Canada Post


For over a decade, working alongside our counterparts at Publicis, we have been part of the transformation that has seen the 252-year old institution embrace changes in the landscape and deliver the online world. We work collaboratively with our partners at Canada Post to help them realize their commitment to innovation and exceptional customer service – by continually challenging conventional thinking and facilitating excellence through strategic design.

When technology changes your world, you change too.

*Click here to watch Canada Post CEO Deepak Chopra at the leadership expert series at Rotman.

Our contribution:

  • Internal and external audience research
  • Brand strategy and positioning
  • Brand portfolio and architecture
  • Information architecture
  • Brand identity design
  • Naming and nomenclature systems
  • Visual expression and design systems
  • Marketing communications
  • User experience
  • Retail and environments
  • Brand governance systems and tools
  • Video production

Because the world changed again today

Gowling WLG


The rise of globalization has brought the world closer together – and when two leading law firms saw that their clients’ worlds were changing, they decided to lead the change in legal services. Gowling WLG represents a combination of two powerhouse law firms who have joined forces to bring their clients the benefits of an international firm. With an international assignment comes an international solution – the resulting collaboration involved teams from many disciplines in Toronto, Montreal, London and Birmingham working together to bring Gowling WLG to life.

Our contribution:

  • Internal and external audience research
  • Brand strategy and positioning
  • Brand portfolio and architecture
  • Brand identity design
  • Naming and nomenclature systems
  • Visual expression and design systems
  • Marketing communications
  • Corporate and employee communication
  • Brand governance systems and tools
  • Digital platform development
  • Signage and wayfinding

With a legacy of success and the drive to seek out the benefits for our clients, we help bring brands to life.


Together, we create meaningful brand-building strategies and design solutions that endure.

To adapt to an ever-changing world we are amplified by the rigor and expertise of belonging to the Publicis network and harnessing the power of international collaboration.

The challenges our clients face become increasingly complex year over year.


They require innovative, cutting-edge solutions and expert attention. With access to the Publicis global network of strategic thinkers across dozens of disciplines and every conceivable market in the world, our team is able to tap into incredible insights and resources for our clients.

We are the amalgam of distinct skills and different ways of thinking that come together to create design solutions for our clients.


We love what we do and that we do it together. If this sounds like a team you’d like to work with, give us a call.

 

We work across sectors, across borders, across languages and cultures and across generations.


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  • logo-eatoncentre
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  • logo-canadapost
  • logo-purolator
  • logo-cnl
  • logo-westjet
  • logo-heritagetoronto
  • logo-igm
  • logo-gowlingwlg
  • logo-onex
  • logo-uhn
  • logo-good2talk

 

  • logo-pearson
  • logo-trillium
  • logo-lacapitale
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  • logo-airmiles
  • logo-barrick
  • logo-gemonogram
  • logo-providence
  • logo-sunlife
  • logo-homedepot
  • logo-manulife
  • logo-hollandbloorview
  • logo-grandtoy
  • logo-tervita
  • logo-toromont
  • logo-ontarioshores
  • logo-bmo
  • logo-gowlingwlg
  • logo-sunlife
  • logo-purolator
  • logo-eatoncentre
  • logo-manulife
  • logo-tervita
  • logo-gemonogram
  • logo-good2talk
  • logo-canadapost
  • logo-pearson
  • logo-grandtoy
  • logo-onex
  • logo-barrick
  • logo-toromont
  • logo-lacapitale
  • logo-igm
  • logo-providence
  • logo-westjet
  • logo-airmiles
  • logo-homedepot
  • logo-trillium
  • logo-heritagetoronto
  • logo-cnl
  • logo-emera
  • logo-kpmg
  • logo-ontarioshores
  • logo-hollandbloorview

 

Your challenges are unique
to you, and we are ready to
help. Here’s how we do it:


Clarity of intent

and a sound strategy based on insights is the best foundation:

  • Internal and external audience research
  • Internal and external messaging strategy
  • Brand strategy and positioning
  • Brand portfolio and architecture
  • Information architecture

Creative design

anchored in diverse perspectives drives impact and engagement:

  • Brand identity design
  • Naming and nomenclature systems
  • Visual expression and design systems
  • Marketing communications
  • Corporate and employee communications
  • Retail and environments
  • User experience

Technical expertise

across a broad array of disciplines lets us bring ideas to life:

  • Brand governance systems and tools
  • Digital platform development
  • Video production
  • Signage and wayfinding
  • Annual and sustainability reports

Call, email or visit us – we
are here and ready to start.


Ove Brand | Design
111 Queen Street East
West Entrance, Suite 555
Toronto, ON, M5C 1S2

+416 423 6228

Adam Starr
Managing Director, Business Development
adam.starr@ovedesign.com
x4241