What Makes
Leaders
Leaders?

Challenge conventional thinking and dare to bring a different perspective forward.

Celebrating 35 years of working with the
leadership and communications teams of
inspired organizations to lead the change.

We’re talkin’ about a
(r)evolution

BMO

Approaching 200 years, BMO Financial Group has remained strong and cohesive in an otherwise chaotic industry. Our 30-year alliance has allowed us to work alongside BMO’s leadership teams through massive shifts in their industry and in the world. We support BMO holistically from a brand-building perspective on a myriad of activities and programs. Ours is a trusted partnership that has spanned four CEOs, 25 years of excellence in annual reports and identity system application across four continents.

Our contribution:

Internal and external messaging strategy
Internal and external audience research
Brand strategy and positioning
Brand portfolio and architecture
Information architecture
Brand identity design
Naming and nomenclature systems
Corporate and employee communications

Visual expression and design systems
User Experience
Brand governance systems and tools
Digital platform development
Signage and wayfinding
Annual reports
Global business brand integration
Sponsorship branding and application

From air fare to air care

WestJet

A challenger brand that’s quickly become one of Canada’s most iconic companies, WestJet is a company whose leadership is always looking to innovate and bring air travel forward. WestJetters, as their employees are often referred to, are continually redefining the experience and are known for their friendly and personable twist on customer service. Over the years – with our sister agency Publicis – we have worked with the team at WestJet to evolve and keep the brand vibrant, fresh and focused through consistent brand messaging and tools that keep the company truly connected with its guest travellers.

Our contribution:

Brand portfolio and architecture
Brand identity design
Visual expression and design systems
Marketing communications

Brand governance system and tools
Digital platform development
Video production
Annual reports

“Can elephants really dance?”^*

Canada Post

For over a decade, working alongside our counterparts at Publicis, we have been part of the transformation that has seen the 252-year old institution embrace changes in the landscape and deliver the online world. We work collaboratively with our partners at Canada Post to help them realize their commitment to innovation and exceptional customer service – by continually challenging conventional thinking and facilitating excellence through strategic design.

When technology changes your world, you change too.

^*Click here to watch Canada Post CEO Deepak Chopra at the leadership expert series at Rotman.

Our contribution:

Internal and external audience research
Brand strategy and positioning
Brand portfolio and architecture
Information architecture
Brand identity design
Naming and nomenclature systems

Visual expression and design systems
Marketing communications
User experience
Retail and environments
Brand governance systems and tools
Video production

Because the world changed again today

Gowling WLG

The rise of globalization has brought the world closer together – and when two leading law firms saw that their clients’ worlds were changing, they decided to lead the change in legal services. Gowling WLG represents a combination of two powerhouse law firms who have joined forces to bring their clients the benefits of an international firm. With an international assignment comes an international solution – the resulting collaboration involved teams from many disciplines in Toronto, Montreal, London and Birmingham working together to bring Gowling WLG to life.

Our contribution:

Internal and external audience research
Brand strategy and positioning
Brand portfolio and architecture
Brand identity design
Naming and nomenclature systems
Visual expression and design systems

Marketing communications
Corporate and employee communication
Brand governance systems and tools
Digital platform development
Signage and wayfinding

With a legacy of success and the drive to seek out the benefits for our clients, we help bring brands to life.

Together, we create meaningful brand-building strategies and design solutions that endure.

To adapt to an ever-changing world we are amplified by the rigor and expertise of belonging to the Publicis network and harnessing the power of international collaboration.

The challenges our clients face become increasingly complex year over year.

They require innovative, cutting-edge solutions and expert attention. With access to the Publicis global network of strategic thinkers across dozens of disciplines and every conceivable market in the world, our team is able to tap into incredible insights and resources for our clients.