Three trusted names. Over 170 years of history. Serving one in three Canadians.
The opportunity was to unite Great-West Life, London Life, and Canada Life to create a unique value proposition in a crowded market.
After an intensive discovery phase of internal and external research and consultation, we worked closely with the client’s leadership and brand teams to develop a positioning that would equip the new Canada Life to connect with its customers in powerful, new ways. Conversation shifted from one of fear and dreams of the future to confidence in what can be achieved today with Canada Life as guide. The new brand positioning, with a special focus on the underserved and the middle-market, not only celebrates the here and now, but trumpets inclusion, openness, fairness and community—the values that define and strengthen Canada today.
Ove designed and developed the new brand identity, visual expression and communications to help tell this story. The outcome: the new Canada Life is well-positioned to rapidly become an iconic brand built on a combination of deep heritage and contemporary relevance.
Duo Bank is a different kind of financial services company. Born out of Walmart Canada Bank, Duo Bank helps businesses connect with their customers to build stronger, more loyal and rewarding relationships by creating value-driven, innovative and customer focused financial products and services. Ove helped bring the vision of this new bank to life by defining its value in the marketplace and creating a name, identity and visual expression system that captures the essence of partnerships – building relationships and putting customers first – that define Duo Bank’s purpose.
200 years in, Canada’s first bank continues to be defined by its innovation and commitment to customers. Our 30-year alliance with BMO Financial Group has allowed us to work alongside leadership teams through massive shifts in their industry and in the world. We support BMO holistically from a brand-building perspective on a myriad of activities and initiatives. Ours is a trusted partnership that spans five CEOs, more than a quarter century of excellence in annual reporting, and the creative expression and application of the BMO brand and identity across four continents and a vast array of businesses.
Introducing Alectra. An energy company that will serve nearly one million customers through the merger and acquisition of Horizon Utilities, Powerstream, Enersource and Hydro One Brampton. Alectra is now the second largest municipally-owned electric utility by customer base in North America, second only to the Los Angeles Department of Water and Power. Ove provided and continues to support the organization through the creation and development of the company’s brand strategy and positioning, naming and identity, implementation and conversion of all branded assets and marketing communications activities.
In preparation of Canada’s 150th anniversary of confederation, City of Toronto wanted to support this event with their own campaign. This campaign had to capture Toronto’s contribution to Canada’s history as a vibrant world class city and a global centre for business, finance, arts and culture. Working in collaboration with our colleagues at Publicis, Ove supported the City of Toronto by developing the campaign theme, tagline and visual identity system that was applied to a number of mediums, programs and event celebrations throughout the city.
A challenger brand that’s quickly become one of Canada’s most iconic companies, WestJet is a company whose leadership is always looking to innovate and bring air travel forward. WestJetters, as their employees are often referred to, are continually redefining the experience and are known for their friendly and personable twist on customer service. Over the years – with our sister agency Publicis – we have worked with the team at WestJet to evolve and keep the brand vibrant, fresh and focused through consistent brand messaging and tools that keep the company truly connected with its guest travellers.
For over a decade, working alongside our counterparts at Publicis, we have been part of the transformation that has seen the 252-year old institution embrace changes in the landscape and deliver the online world. We work collaboratively with our partners at Canada Post to help them realize their commitment to innovation and exceptional customer service – by continually challenging conventional thinking and facilitating excellence through strategic design.
When technology changes your world, you change too.
*Click here to watch Canada Post CEO Deepak Chopra at the leadership expert series at Rotman.
CBC’s The National belongs to us all. As the country’s most trusted nightly newscast for longer than most of us can remember, it has taken up the CBC mandate to tell our stories with an unparalleled passion and commitment to excellence. So much so, that The National itself has become part of the Canadian experience. We were thrilled to be asked by the CBC to help The National redefine its brand and identity for the future following the retirement of host Peter Mansbridge. The solution centred on making the news relevant and accessible to an increasingly diverse audience, with a renewed commitment to putting the story at the centre of everything. Cutting through the clutter to get to the truth of the story became the inspiration for a bold new back-to-basics visual expression and design system that impacts all of The National’s content and communications.
Challenge conventional thinking and dare to bring a different perspective forward.
Celebrating 35 years of working with the
leadership and communications teams of
inspired organizations to lead the change.
The challenges our clients face become increasingly complex year over year.
They require innovative, cutting-edge solutions and expert attention. With access to the Publicis global network of strategic thinkers across dozens of disciplines and every conceivable market in the world, our team is able to tap into incredible insights and resources for our clients.
We are the amalgam of distinct skills and different ways of thinking that come together to create design solutions for our clients.
We love what we do and that we do it together. If this sounds like a team you’d like to work with, give us a call.
We work across sectors, across borders, across languages and cultures and across generations.
Your challenges are unique
to you, and we are ready to
help. Here’s how we do it:
and a sound strategy based on insights is the best foundation:
anchored in diverse perspectives drives impact and engagement:
across a broad array of disciplines lets us bring ideas to life:
Call, email or visit us – we
are here and ready to start.
Ove Brand | Design
111 Queen Street East
West Entrance, Suite 555
Toronto, ON, M5C 1S2