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Leaders?

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Financial products just got personal

Duo Bank logo


Duo Bank is a different kind of financial services company. Born out of Walmart Canada Bank, Duo Bank helps businesses connect with their customers to build stronger, more loyal and rewarding relationships by creating value-driven, innovative and customer focused financial products and services. Ove helped bring the vision of this new bank to life by defining its value in the marketplace and creating a name, identity and visual expression system that captures the essence of partnerships – building relationships and putting customers first – that define Duo Bank’s purpose.

Our contribution:

  • Brand strategy and positioning
  • Vision and mission
  • Naming
  • Brand identity design
  • Visual expression and design systems
  • Website
  • Brand guidelines

We’re talkin’ about a
(r)evolution

BMO logo


200 years in, Canada’s first bank continues to be defined by its innovation and commitment to customers. Our 30-year alliance with BMO Financial Group has allowed us to work alongside leadership teams through massive shifts in their industry and in the world. We support BMO holistically from a brand-building perspective on a myriad of activities and initiatives. Ours is a trusted partnership that spans five CEOs, more than a quarter century of excellence in annual reporting, and the creative expression and application of the BMO brand and identity across four continents and a vast array of businesses.

Our contribution:

  • Internal and external messaging strategy
  • Internal and external audience research
  • Brand strategy and positioning
  • Brand portfolio and architecture
  • Information architecture
  • Brand identity design
  • Naming and nomenclature systems
  • Corporate and employee communications
  • Visual expression and design systems
  • User experience
  • Brand governance systems and tools
  • Digital platform development
  • Signage and wayfinding
  • Annual reports
  • Global business brand integration
  • Sponsorship branding and application

A new ally for energy

Alectra logo


Introducing Alectra. An energy company that will serve nearly one million customers through the merger and acquisition of Horizon Utilities, Powerstream, Enersource and Hydro One Brampton. Alectra is now the second largest municipally-owned electric utility by customer base in North America, second only to the Los Angeles Department of Water and Power. Ove provided and continues to support the organization through the creation and development of the company’s brand strategy and positioning, naming and identity, implementation and conversion of all branded assets and marketing communications activities.

Our contribution:

  • Internal and external audience research
  • Brand strategy and positioning
  • Naming
  • Brand portfolio and architecture
  • Brand identity design
  • Naming and nomenclature systems
  • Visual expression and design systems
  • Co-branding applications
  • Marketing communications
  • Brand guidelines
  • Signage, fleet and uniform brand conversion

A love letter TO Canada

TO Canada 150 logo


In preparation of Canada’s 150th anniversary of confederation, City of Toronto wanted to support this event with their own campaign. This campaign had to capture Toronto’s contribution to Canada’s history as a vibrant world class city and a global centre for business, finance, arts and culture. Working in collaboration with our colleagues at Publicis, Ove supported the City of Toronto by developing the campaign theme, tagline and visual identity system that was applied to a number of mediums, programs and event celebrations throughout the city.

Our contribution:

  • Theme development and tagline
  • Brand identity design
  • Visual expression and design
  • Marketing communications

 

From air fare to air care

WestJet logo


A challenger brand that’s quickly become one of Canada’s most iconic companies, WestJet is a company whose leadership is always looking to innovate and bring air travel forward. WestJetters, as their employees are often referred to, are continually redefining the experience and are known for their friendly and personable twist on customer service. Over the years – with our sister agency Publicis – we have worked with the team at WestJet to evolve and keep the brand vibrant, fresh and focused through consistent brand messaging and tools that keep the company truly connected with its guest travellers.

Our contribution:

  • Brand portfolio and architecture
  • Brand identity design
  • Visual expression and design systems
  • Marketing communications
  • Brand governance system and tools
  • Digital platform development
  • Video production
  • Annual reports

“Can elephants really dance?”*

Canada Post logo


For over a decade, working alongside our counterparts at Publicis, we have been part of the transformation that has seen the 252-year old institution embrace changes in the landscape and deliver the online world. We work collaboratively with our partners at Canada Post to help them realize their commitment to innovation and exceptional customer service – by continually challenging conventional thinking and facilitating excellence through strategic design.

When technology changes your world, you change too.

*Click here to watch Canada Post CEO Deepak Chopra at the leadership expert series at Rotman.

Our contribution:

  • Internal and external audience research
  • Brand strategy and positioning
  • Brand portfolio and architecture
  • Information architecture
  • Brand identity design
  • Naming and nomenclature systems
  • Visual expression and design systems
  • Marketing communications
  • User experience
  • Retail and environments
  • Brand governance systems and tools
  • Video production

This brand is your brand

CBC The National logo


CBC’s The National belongs to us all. As the country’s most trusted nightly newscast for longer than most of us can remember, it has taken up the CBC mandate to tell our stories with an unparalleled passion and commitment to excellence. So much so, that The National itself has become part of the Canadian experience. We were thrilled to be asked by the CBC to help The National redefine its brand and identity for the future following the retirement of host Peter Mansbridge. The solution centred on making the news relevant and accessible to an increasingly diverse audience, with a renewed commitment to putting the story at the centre of everything. Cutting through the clutter to get to the truth of the story became the inspiration for a bold new back-to-basics visual expression and design system that impacts all of The National’s content and communications.

Our contribution:

  • Competitive brand audit
  • Stakeholder workshops
  • Brand positioning strategy
  • Brand identity
  • Visual expression and design systems
  • Motion graphics consultation
  • Brand guidelines
  • Brand usage training

Challenge conventional thinking and dare to bring a different perspective forward.


35 YearsCelebrating 35 years of working with the
leadership and communications teams of
inspired organizations to lead the change.

The challenges our clients face become increasingly complex year over year.


They require innovative, cutting-edge solutions and expert attention. With access to the Publicis global network of strategic thinkers across dozens of disciplines and every conceivable market in the world, our team is able to tap into incredible insights and resources for our clients.

We are the amalgam of distinct skills and different ways of thinking that come together to create design solutions for our clients.


We love what we do and that we do it together. If this sounds like a team you’d like to work with, give us a call.

 

We work across sectors, across borders, across languages and cultures and across generations.


  • BMO logo
  • Eaton Centre logo
  • Emera logo
  • Sunlife logo
  • Canada Post logo
  • Purolator logo
  • CNL logo
  • Westjet logo
  • Heritage Toronto
  • IGM logo
  • Providence Healthcare logo
  • Gowling WLG logo
  • Onex logo
  • UHN logo
  • Good2Talk logo

 

  • DuoBank logo
  • Trillium logo
  • La Capitale logo
  • KMPG logo
  • New Maple logo
  • Air Miles logo
  • Barrick logo
  • GE Monogram logo
  • CBC's The National logo
  • Home Depot logo
  • Manulife logo
  • Holland Bloorview logo
  • Toronto Pearson logo
  • Grand & Toy logo
  • Tervita logo
  • Toromont logo
  • Ontario Shores logo
  • DuoBank logo
  • BMO logo
  • Gowling WLG logo
  • Sunlife logo
  • Purolator logo
  • Eaton Centre logo
  • Manulife logo
  • Tervita logo
  • GE Monogram logo
  • Good2Talk logo
  • New Maple logo
  • Canada Post logo
  • Toronto Pearson logo
  • Grand & Toy logo
  • Onex logo
  • Barrick logo
  • Toromont logo
  • La Capitale logo
  • IGM logo
  • Providence logo
  • CBC's The National logo
  • Westjet logo
  • Air Miles logo
  • Home Depot logo
  • Trillium logo
  • Heritage Toronto logo
  • CNL logo
  • Emera logo
  • KPMG logo
  • Ontario Shores logo
  • Holland Bloorview logo
  • Sunlife logo

 

Your challenges are unique
to you, and we are ready to
help. Here’s how we do it:


Clarity of intent

and a sound strategy based on insights is the best foundation:

  • Internal and external audience research
  • Internal and external messaging strategy
  • Brand strategy and positioning
  • Brand portfolio and architecture
  • Information architecture

Creative design

anchored in diverse perspectives drives impact and engagement:

  • Brand identity design
  • Naming and nomenclature systems
  • Visual expression and design systems
  • Marketing communications
  • Corporate and employee communications
  • Retail and environments
  • User experience

Technical expertise

across a broad array of disciplines lets us bring ideas to life:

  • Brand governance systems and tools
  • Digital platform development
  • Video production
  • Signage and wayfinding
  • Annual and sustainability reports

Call, email or visit us – we
are here and ready to start.


Ove Brand | Design
111 Queen Street East
West Entrance, Suite 555
Toronto, ON, M5C 1S2

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